The European GNSS Agency (GSA) has published its second Global Satellite Navigation System (GNSS) Market Report, providing key information in support of entrepreneurship in the satellite navigation sector.
GNSS market forecasting is of great interest to private and public GNSS stakeholders, for business and strategic planning and policymaking. According to the new GSA report, the worldwide GNSS market is growing fast and total enabled revenues are expected to increase at an average of 13% per year by 2016.
The total enabled GNSS market size is expected to stabilise in the latter half of the decade due to market saturation, price erosion and platform convergence. Global shipments of GNSS devices are lower than previously forecast up until 2015 yet are forecast to continue growing to over 1.1 billion units per year.
Following up on the first GNSS Market Report published in 2012, the GSA’s 2012 Report includes an analysis of two new sectors: maritime and surveying. Information Relevant examples from EU research projects have also been added by sector.
2012 Report Highlights
- Road and Location-Based Services (LBS) still in the lead
Road and LBS dominate GNSS device sales (54% and 44% respectively). LBS constitutes 87% of the total GNSS market in terms of units sold and GNSS penetration in smartphones is set to increase from 30% today to almost 100% in 2020. For road navigation, traditional PNDs will gradually disappear from the European market yet remain present in other regions in the form of low cost OEM products. Smartphones and in-vehicle devices will be the preferred means of navigation.
- Commercial aviation use will grow
In the Aviation sector, the segment that will see the greatest growth in terms of GNSS equipment revenues will be Commercial Aviation.
- GNSS use in Agriculture continues to rise
In agriculture the current positive growth trend will continue; low cost precision agriculture solutions based on EGNOS are driving GNSS adoption by farmers.
- Surveying: a growing opportunity
In surveying, the construction segment is dominating the market in terms of units and value. North America is leading the growth but the regional differences should diminish by 2020 as GNSS is rapidly replacing the traditional surveying and mapping methods in Europe and around the world.
- Safer seas with GNSS
In the open sea segment, shipments of GNSS devices will be driven by increased penetration of GNSS into search-and-rescue beacons, rather than standard navigation.
Market development for EGNOS and Galileo
The GSA, a European Community agency, works with the European Commission on a range of market development activities aimed at helping European entrepreneurs and businesses – especially high tech small and medium-sized enterprises (SMEs), business incubators and related networks – commercially exploit EGNOS and Galileo. Such promotional activities will ensure that European industry maintains a competitive edge in the global satellite navigation marketplace.
Download the 2012 GSA Market Monitoring Report (pdf, 5.9 MB).